LCD Enclosures Global supply Winter Olympics with Touch Screen Enclosures

LCD Enclosure Global who is based in the UK manufactured and supplied a range of outdoor LCD enclosures, for digital signage applications.

In November 2009, they received an enquiry for a prototype unit that was a hybrid of an outdoor signage enclosure integrated with a touch screen display (using through glass technology), a unit was manufactured and shipped to Vancouver, Canada and the solution was approved with a further 8 units were supplied by the middle of January 2010. Due to the current weak pound the solution was more cost effective than purchasing a similar solution from a USA or Canadian manufacturer.

This new option has been added to their portfolio of gas pump enclosures, taxi cab advertising toppers to compliment their outdoor digital signage enclosures.

The digital signage integrator was deploying a solution for the Winter Olympics in Vancouver and needed a secure solution that also featured “through glass” touch technology; this was achieved by a secure outdoor LCD enclosure with an integrated touch screen panel for a 36” Samsung LCD display.

LCD Enclosure Global have positioned themselves as the World’s leading manufacturer of protective enclosures for LCD and plasma displays that are used for digital signage and outdoor home cinemas, these are supplied by their distribution channel based in Australia, America, Canada, Singapore, Europe and Israel, who already supply the digital signage industry.

Proving that digital outdoor signage and the 2010 Winter Olympics is a winning combination. To see the full details and the product range visit www.lcdenclosure.co.uk.

Digital Signage & Transmission Platforms.

Transmission is the hidden link in any digital signage system, choosing the wrong platform can result in a costly budget overrun, here we will try and explain so you so you do not over run on the project.

Due to the advantages and drawbacks of a networked infrastructure, fibre optic cable or CAT cable, it is frequently advisable to use a combination of these technologies for optimum performance at the lowest possible price.

Fibre Optic & CAT5 Cable.
When dealing with high resolution media over long distances that must be broadcast to a group of displays, a combination of fibre optic and CAT5 cable is the optimum solution. In this case, fibre optic cable is used for distance broadcasting together with a local CAT5 video broadcaster for “splitting” the broadcasts to the multiple displays. This is a simple solution to install, since all that is needed is to connect the fibre optic receiver with the CAT5 video broadcaster. And the use of CAT5 for the last 50-150 metres or 150-500 feet of cable instead of fibre optic cable can provide significant cost savings.

Data Network & CAT5 Cable.
When managing multiple groups of digital signage displays form a remote location, a combination of data networking and local CAT5 cabling can give the user the best of both worlds: remote management over IP combined with low cost and network independent infrastructure. The “last mile” use for CAT5 in place of data networks at the display end saves the cost of the display end CPU’s for every display.

All that is needed is a central server that is remotely managed through the data network. The local server is connected to multiple displays through CAT5 technology, freeing the local installation form network dependency. Meaning that each display is network independent and each installation is less expensive to implement.

So no matter if you have your digital signage system outdoors, in an LCD enclosure or a plasma enclosure, there is a solid, reliable solution for transmission.

DOOH – Reaching Captive Audiences

Digital Out Of Home advertising is a global phenomena this is one of the fastest growing markets. Learn how to the best reach captive audiences.

From an advertising viewpoint, airports are perfect for reaching the captive audience; because once the passengers have checked in they are captive…Because what do we all do once we have ditched the baggage?

• We look for some where to get something to eat
• Go to the duty free store
• Buy a drink and a magazine

It is a known fact that “wait warping”, (when consumers pay more attention to digital signage is when they are waiting). Digital signs help by giving a perceived shorter wait time by entertaining the consumer.

Targeting the Jet set.

One company is actively targeting celebrities, athletes. You don’t get more exclusive than the Jet set, do you? They only target people who have a net worth of $10 million with an investment portfolio of $6 million.

Now this company have deployed large 80” screens that give the well heeled advanced passenger information, allowing them to inform limo drivers and family members of delays etc.

One part of the display is given to a radar screen and the other is given to local services and products, so you can see what jets are for sale.

Using this type of advertising, one company used negative advertising and increased their sales, the Cessna jet company decided to reduce their prices and sold more turbo props, proving that digital advertising works.

Article brought to you by LCD Enclosures Global-anything else is a compromise.

Digital Signage – Do You Know The Difference Between DiD’s and DEP’s?

In the early days when digital signage began its evolution, they used basic televisions that were fed media content, these units took up lots of space and something needed to be done to save space.

With the fast development of the flat panel television, digital signs have boomed, due to the fact that the displays offer excellent colour reproduction and they come in many different sizes. From 19” to 26” used at gas stations, to 70” displays that are “tiled” together to create a huge video wall.

With the profile of the display being so small, dynamic digital signs can be put into unobtrusive locations, it is the content that catches the eyes of the target audience.

Then we saw the development of the Interactive kiosks, these are occasionally placed in banks or building societies, coupled with a webcam they will record the individual and to see exactly what they were interested in, so the marketing team can then formulate a plan to sell services that appeal that that demographic group.

These Interactive kiosks have come a long way in such a short time, to what is being called DiD’s, this stands for Digital Interactive Displays, they provide two purposes, one is to enhance the shoppers experience as well as allowing the brand that is being marketed to interact with the shopper, making it difficult or the shopper to forget. Surely, this would create a good talking point between girls, whilst shopping?

Then there are DEP’s, this stands for Digital Escalator Panels. These are normally smaller units from 20” to 32” and are built into a wall recess on escalators. They are positioned at an average adult eye level, so that passengers can take some enjoyment from the signs, Each DEP is normally part of a digital signage network, this makes uploading fresh content quicker and easier, with just a few clicks of the mouse, several hundred displays can be provided with new marketing material that is pertinent to the actual time of day or even date.

LCD Enclosures Global are proud to bring you articles on digital signage.

Digital Signage Solutions for all budgets.

When people "dip their toe in the water", for digital signage there are many products that are available to them, from solutions that cost as little as $400 to complete outdoor digital signage solutions that cost $2500 - there is a solution for everyone!

1. The digital poster, this is an LCD display that is around 19" wide x 23" high and runs off of a memory card, all you need to do is create your media content and drag n drop onto the memory card. Lock the memory card in position (for security reasons) then hang the poster on the wall. Advantages are they are very affordable and easily reused. Limitations you can not "daisy chain" them to provide a digital signage network.
2. Interactive Kiosks - these interact with visitors, so that you can actually test demographics, you could install a web cam that records when anyone approaches the kiosk, then logs every product or service they visit on the kiosk. Advantages - very user friendly. Limitations - Cost! Can cost up to $2,500, used indoors.
3. Outdoor digital signage - this is an LCD TV, media player and a digital signage enclosure. The enclosures houses the signage hardware and provides protective to NEMA 4X and IP65 standards. Advantages - can be daisy changed and left in un-manned areas, ideal for a digital signage network. Limitations -costs for 1 complete system around $1,900.
   

Digital Poster











Interactive kiosk.









Outdoor LCD enclosure










Now all you have to decide is how much you want to invest, then sit back and watch your invest increase your sales!

A recession proof business due to grow by 129% this year

Dynamic Digital Advertising is leading the forefront in advertising and the digital signage has indicated that sales will increase by 129% in 2009 alone, even in an economic slow down!

The increase in narrowcast is due to the falling costs of the technology used in digital signage, such as the LCD and plasma televisions, media players are also coming down in price, this is now making digital signage more affordable for everyday businesses, rather than the large corporations who previously used electronic billboards.

With the increase in use of digital signage, we are seeing a growth of LCD displays being installed everywhere, these are used for:

• Public Information Points for passenger information on trains, ferry's and airports.

• Brand building.

For a successful digital signage campaign, only 4 elements are required.

1. The advertising campaign. This is the content you are going to use to increase your sales and your profit. This can easy be achieved by searching on Google for "Free digital signage software", once downloaded, all you need to do is drag and drop your content (this can be images, audio, video and text) that is already on your computer and it's done!

2. Display device. This is basically either an LCD display or a Plasma display with the advancement of technology, there is very little that separates them now, you can also use a touch screen display that then creates an interactive experience for the customer.

3. Media player. This is the mini computer that holds the content, it will have an Internet connection, either hard wired or wireless for remote updates and is a fifth the size of a computer.

4. Protection for the digital signage hardware. When the sign is part of an digital outdoor signage solution, the need for protection is increased due to the increase in vandalism to the display and media player. Also the hardware will require protection from the weather, one of the best options and most cost effective is an LCD enclosure or plasma enclosure, depending upon the display used. These enclosures are manufactured to European IP rating standards as well as the American NEMA standard.

Digital Signage success

This is a brief overview of our successfull projects we have undertaken and why an LCD TV enclosure manufacturer is supplying the world’s leading digital signage companies. LCD enclosures Global have been manufacturing protective enclosures for the IT industry for over 10 years, in 2008, they developed a unit for protecting LCD displays in hostile areas, such as on production factory floors, outisde in rain, snow and direct sunlight.

Having successfully completed a major digital signage project at the Palms in Dubai, we have also secured a massive project to supply 1,479 gas stations throughout America, with pump top advertising!

If you want to use our expertise for any LCD enclosure for digital signage, contact us on +44 844 3578687 or visit LCD Enclosures Global.