LCD enclosures & outdoor digital signage

Outdoor digital signage is becoming one of the fastest growing market sectors not to be suffering in this economic slow down, with more and more businesses fighting for every contract and order, they are now using technology to win the fight for more business.

There are solutions out from small digital posters through to a complete digital signage networks, covering entire countries and even locations throughout the world! Now with digital signage outdoors, you have to put the displays and players into an LCD enclosure, that protects them from the weather, as well as vandals.

Now the integrity of an all-weather LCD enclosure is paramount, to ensure your outdoor digital sign is protected in the most demanding of situations. One such company is LCD Enclosures Global who manufacture a range of vandal proof LCD enclosures, ideal for un-manned areas or areas that are high risk of theft and vandalism. They also manufacture a waterproof LCD
enclosure that conforms to the European IP65 standards for electronic devices.

There is one question you have to ask yourself, and that is could you put a digital signage solution outdoors, without protection? Discover Why LCD enclosures are needed for outdoor signage.

A recession proof business due to grow by 129% this year

Dynamic Digital Advertising is leading the forefront in advertising and the digital signage has indicated that sales will increase by 129% in 2009 alone, even in an economic slow down!

The increase in narrowcast is due to the falling costs of the technology used in digital signage, such as the LCD and plasma televisions, media players are also coming down in price, this is now making digital signage more affordable for everyday businesses, rather than the large corporations who previously used electronic billboards.

With the increase in use of digital signage, we are seeing a growth of LCD displays being installed everywhere, these are used for:

• Public Information Points for passenger information on trains, ferry's and airports.

• Brand building.

For a successful digital signage campaign, only 4 elements are required.

1. The advertising campaign. This is the content you are going to use to increase your sales and your profit. This can easy be achieved by searching on Google for "Free digital signage software", once downloaded, all you need to do is drag and drop your content (this can be images, audio, video and text) that is already on your computer and it's done!

2. Display device. This is basically either an LCD display or a Plasma display with the advancement of technology, there is very little that separates them now, you can also use a touch screen display that then creates an interactive experience for the customer.

3. Media player. This is the mini computer that holds the content, it will have an Internet connection, either hard wired or wireless for remote updates and is a fifth the size of a computer.

4. Protection for the digital signage hardware. When the sign is part of an digital outdoor signage solution, the need for protection is increased due to the increase in vandalism to the display and media player. Also the hardware will require protection from the weather, one of the best options and most cost effective is an LCD enclosure or plasma enclosure, depending upon the display used. These enclosures are manufactured to European IP rating standards as well as the American NEMA standard.