Digital LCD signage posters used in reception areas.

What is the first thing you see when ever you enter a company’s reception area?

This is a certain way to capture visitor’s attention whilst waiting for their scheduled appointments. Now one of the best tools on the market is an LCD digital advertising poster, these come in a range of sizes from 19” up to 32”.

Creating the ads is also easy, all you need to do is add a couple of digital images or you can create a video and add that too.

Well what could you put on an LCD digital poster?

Well anything can go onto a LCD poster, images of products - you can put them on a CF memory card and then use different options to phase the images in and out. You can add videos promoting your products with rolling text that has a call to action.

Cost of ownership.

One of the main things that makes a project successful is the cost of ownership, if it is too high the project will fail. Well with any digital poster most of the software you need to create a campaign is already on your computer, so the ownership is very low.

If you have a product, take some pictures of it and promote it.

Who can use a digital LCD poster?

Well anyone from small mom and pa stores, dentists, doctors, beauty salons, universities and restaurants – basically anyone who has a product can use an LCD advertising poster and increase their brand awareness.

One draw back…

The only draw back is that the posters cannot be networked so any content updates have to be either through the CF card or through a USB connection that is built into the poster, all you need to do is to add content to a flash drive and then upload it via the USB – this is ideal is you have multiple posters in one location.

About the author.

LCD Enclosure Global are the worlds leading manufacturer of outdoor plasma enclosure (as well as LCD units). Recently they developed a petrol pump sign enclosure for the petrol retailers.

Waterproof LCD enclosure to protect your LCDs by your pool

LCD is an abbreviation for Liquid Crystal Display and this name is getting popular now days and more and more people have started enjoying the clarity of these displays. This is also the reason the digital signage market has started using these displays in their systems.

Now it is very common to see an LCD television or a plasma TV near a pool or hot tub at someone;s home. The the ever popular problem how to protect them fromt he elements and theft.

What if a suddenly rains? Are these LCD display resistant to water? The answer is a definite no. These displays can easily get damaged even with slightest contact with water. So what is the solution for this? Well the simplest solution is a waterproof LCD enclosure, also called a weatherproof LCD enclosure, these actually protect the display from the water to IP65 (European standard) and NEMA 4X (US standards).

In extreme temperatures the units can be cooled/heated with air conditioning units to a vast temperature scale. This allows both plasma & LCD displays the added protection needed in crazy temperature zones.

Now there is protection should you wish to put an LCD or plasma TV outdoors, the waterproof plasma enclosures (or weatherproof plasma enclosures)are similar to the LCD units but a little deeper.

DOOH – Reaching Captive Audiences

Digital Out Of Home advertising is a global phenomena this is one of the fastest growing markets. Learn how to the best reach captive audiences.

From an advertising viewpoint, airports are perfect for reaching the captive audience; because once the passengers have checked in they are captive…Because what do we all do once we have ditched the baggage?

• We look for some where to get something to eat
• Go to the duty free store
• Buy a drink and a magazine

It is a known fact that “wait warping”, (when consumers pay more attention to digital signage is when they are waiting). Digital signs help by giving a perceived shorter wait time by entertaining the consumer.

Targeting the Jet set.

One company is actively targeting celebrities, athletes. You don’t get more exclusive than the Jet set, do you? They only target people who have a net worth of $10 million with an investment portfolio of $6 million.

Now this company have deployed large 80” screens that give the well heeled advanced passenger information, allowing them to inform limo drivers and family members of delays etc.

One part of the display is given to a radar screen and the other is given to local services and products, so you can see what jets are for sale.

Using this type of advertising, one company used negative advertising and increased their sales, the Cessna jet company decided to reduce their prices and sold more turbo props, proving that digital advertising works.

Article brought to you by LCD Enclosures Global-anything else is a compromise.

Digital Signage – Do You Know The Difference Between DiD’s and DEP’s?

In the early days when digital signage began its evolution, they used basic televisions that were fed media content, these units took up lots of space and something needed to be done to save space.

With the fast development of the flat panel television, digital signs have boomed, due to the fact that the displays offer excellent colour reproduction and they come in many different sizes. From 19” to 26” used at gas stations, to 70” displays that are “tiled” together to create a huge video wall.

With the profile of the display being so small, dynamic digital signs can be put into unobtrusive locations, it is the content that catches the eyes of the target audience.

Then we saw the development of the Interactive kiosks, these are occasionally placed in banks or building societies, coupled with a webcam they will record the individual and to see exactly what they were interested in, so the marketing team can then formulate a plan to sell services that appeal that that demographic group.

These Interactive kiosks have come a long way in such a short time, to what is being called DiD’s, this stands for Digital Interactive Displays, they provide two purposes, one is to enhance the shoppers experience as well as allowing the brand that is being marketed to interact with the shopper, making it difficult or the shopper to forget. Surely, this would create a good talking point between girls, whilst shopping?

Then there are DEP’s, this stands for Digital Escalator Panels. These are normally smaller units from 20” to 32” and are built into a wall recess on escalators. They are positioned at an average adult eye level, so that passengers can take some enjoyment from the signs, Each DEP is normally part of a digital signage network, this makes uploading fresh content quicker and easier, with just a few clicks of the mouse, several hundred displays can be provided with new marketing material that is pertinent to the actual time of day or even date.

LCD Enclosures Global are proud to bring you articles on digital signage.

How networked digital signage solutions synchronize.

This is a question commonly asked - "how does a digital signage network synchronize?"


The simple answer is that the network that the signage software is run on is controlled by an "NTP Server", these are a sophisticated atomic clock accurate to 1 second in 1 million years! Using these network time servers along with digital signage enables global companies to control their global signage network from one central location and reduce the running costs of any advertising campaign as well as implementation costs.

LCD Enclosures Global have partnered with one of the UK's up and coming specialists in Network Time Protocol Servers, so that our clients can benefit from both industry experiences, from their range of LCD enclosure to a totally synchronised signage network. Their partner is NTP Servers UK.

Where is digital signage being used? LCD Enclosures Global Explains

When he see the massive digital displays that are interacting with shoppers and increasing brand awareness, we need to take a minute and ask were will it end?

Digital signage is used at the doctors, educating patients whilst they wait for their appointment on the current bugs to avoid. DOOH is even used in dentists, and with the 2010 World Cup only around the corner, many people will be desperately planning how to install a TV outdoors, so they can watch the matches and not miss a single game or any of the action.

One thing is for sure though and that is were any expensive electronic devices are, so are potential vandals and theives, this is why anti-vandal TV enclosures are being used in un-manned areas. These offer both IP65 and NEMA 4X protection from the weather.

If you need to know anything about mounting LCD TV's, check out this LCD enclosure blog.

Anti Ligature LCD enclosures

Thought we'd just update you on a new lens that we created for anti ligature TV enclosures.

Now this is part of our range of outdoor signage solutions, as well as our protective outdoor tv enclosures, these protect to NEMA 4X and IP65, so they can even be washed down with high pressure jetted water.

Being Europe's largest LCD enclosure manufacturer, puts us in a prime position when digital signage integrators what to partner up wiith us in order to use our products to protect their solutions in harsh areas.

You can also read our latest article on LCD enclosures.